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Expect Better

We believe a t-shirt should make you feel good. That’s why every SoftShirts garment is made from all-natural BCI cotton, created to perform from farm to finish. Respecting nature, No poly. No compromises. No excuses. Retail quality tees for the wholesale market, built on three principles: Fit, Fabric, Feel. Expect better because You deserve better

  • Feel Good Tees
  • Superior Printability
  • Perfect Fit
  • All Natural & Sustainable
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A Better Canvas for Better Prints

All Natural, All the Time. No Blockers, No Dye Migration. Discharge Printable. Every decorator knows the difference between a blank that fights you and a blank that works with you. SoftShirts has your back. Long-staple, combed ring-spun cotton and a bio-wash finish create a one-of-a-kind print surface that makes graphics pop. Garment-washed construction keeps shrinkage and misshapen garments out of the conversation. Print it once. Print it right.

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From Blank to Brand

Premium brands don't print on commodity blanks. SoftShirts are retail-quality tees built for the wholesale market, the canvas your brand deserves. Long-staple BCI cotton, combed ring-spun yarns, garment-washed construction, all come together to provide the right blend of fit and feel, the kind your customer remembers wash after wash. Your creativity, your label, your story. We make the blank. You make the brand.

Field Notes

Stay up to date on SoftShirts happenings, deep thoughts and product updates.

The 3F’s: What Makes SoftShirts Tick

For three weeks we’ve been telling you who we are. The name that’s a promise. The mark that came out of a cotton fiel...

The Six-Point Story

Last week we left you with a question. Six points on our mark, and a promise to tell you why. Here’s the story. It co...

Who Is SoftShirts, and What Is a SoftShirt?

Let's start with the name. Because our name is where everything starts and ends. We didn't call ourselves something c...

Fit

American classic cut, garment-washed for a fit that lasts. The shirt you pull out of the dryer is the shirt you pulled out of the box. Wash it and let us know what you think.

Fabric

Long-staple BCI cotton, combed ring-spun, bio-wash finish. Made to feel right, look right, and print clean. No blockers, no shortcuts.

Feel Good Tees

The name is the promise. Touch the shirt and you'll know. Feel as good on as it makes you feel inside.

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